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Yamaha Unveils New Livery at Sepang

Wednesday, February 3, 2010
The Fiat Yamaha team unveiled the 2010 livery for its YZR-M1 as MotoGP testing gets underway at Sepang. Yamaha returns its potent 1-2 punch unchanged from the 2009 championship, in the form of Valentino Rossi and Jorge Lorenzo. Rossi is the reigning MotoGP champion, with Lorenzo the runner up.
Valentino Rossis 2010 Grand Prix machinery
Yamaha unveils its 2010 MotoGP livery at Sepang, Malaysia as official preseason testing gets underway.
Jorge Lorenzos 2010 Grand Prix machinery debuted at the Sepang pre-season test.

Yamaha Motor Racing’s Managing Director, Lin Jarvis said in press release announcing the new livery:

"2009 was the most successful year for Yamaha's racing activities for many years. It will be difficult to follow such a performance but we are intending to try! We are lucky to have the same fantastic rider line-up with Valentino and Jorge and we are looking forward to getting started with our work on track.

"Of course, Yamaha has not been able to escape the global economic situation but MotoGP forms a key part of the company's recovery plan. It is a very important brand image tool and MotoGP will remain a flag-waving activity for Yamaha worldwide.

"We are extremely fortunate to have retained all of our existing loyal sponsors and even to have added a few more to the team. Our title sponsor Fiat is with us for a fourth year and Petronas, Packard Bell and Yamalube will continue as major sponsors of the team. We have two new sponsors in the form of Yamaha Indonesia, who join us with the aim of promoting their activities in Indonesia, the most important market for Yamaha at the moment, and Iveco. We have also retained all of our existing technical sponsors and suppliers.

"Last but not least I would like to welcome back to all of our team members and staff and also extend a warm welcome to our two new team members; Wilco Zeelenberg joins from the successful Yamaha World Supersport team as Jorge's new team manager and Davide Marelli comes in as his new Data Technician."

MotoGP test riders took to the track a day earlier, working on bike set up in preparation the official riders to take the reins. Riders participating included Vittoriano Guareschi for Ducati, Norihiko Fujiwara and Wataru Yoshikawa (Yamaha), Nobuatsu Aoki (Suzuki) and Kosuke Akiyoshi (Honda).

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Comments
x2468 -Yamalube?  February 6, 2010 03:34 PM
Does Yamalube really count as a main sponsor? I mean it's just yamaha's rebranded oil from one of the big oil companies.
Wahyu -Indonesia  February 6, 2010 12:25 PM
yamaha indonesia "Semakin Didepan"
thesoapster -New look  February 4, 2010 08:55 PM
I'm guessing when they move back to the larger engines in MotoGP we'll see a different color scheme. I still think these are some of the coolest looking MotoGP bikes. I mean, the Desmo is virtually all red. That makes sense and all, but the M1 looks much better, especially in person.
Hutch -Believe the Hype!  February 4, 2010 08:12 AM
No kidding. I thought they were going to do somethng amazing: Maybe yellow-black Yamaha retro-colors or something off the wall. How about pink & yellow Vance & Hines AMA Superbike colors of the Jamie James/Colin Edwards era? Ahhh the good old days... Maybe they sent the wrong images?
Tom -Really? Thats it?  February 4, 2010 06:20 AM
They are only slightly changed and at a glance you wouldn't even notice. But leading up to this you would have thought they were going to be pink with yellow flames. I guess there just isn't much to talk about right now...
Tim B -Cool  February 3, 2010 09:52 PM
It's not all that different, but the bike still looks awesome!