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2011 Brammo Enertia Plus First Look

Tuesday, October 19, 2010
2011 Brammo Enertia Plus
Brammo increases the performance of its original Enertia design by doubling range to 80 miles courtesy of the company's proprietary Brammo Power battery pack.
Electric motorcycle manufacturer Brammo has revealed its latest design, the Enertia Plus. A revamped version of Brammo’s original production model, the Enertia Plus sources a new battery pack, which doubles the range to 80 miles. The 2011 model is available for pre-order now, with the Oregon-based company offering some interesting incentives, including a $2500 loyalty rebate for buyers of the original Enertia.

80-mile Range

Brammo’s new proprietary battery pack is the key to the Enertia Plus’ extended performance. The energy dense lithium-ion design stores 6 kWh of power, with the Brammo Power batteries replacing the original Valence-designed units. It is the same battery system, developed during the company’s TT racing project, that will power the new Empulse 6.0.

Extended range was the number one request from prospective purchasers after test rides at Brammo's Best Buy locations and other events. Prospective purchasers deemed the Enertia’s 40-mile range adequate for their daily commutes, but identified 60 miles as a more comfortable threshold. Seeing consumers wanted more ‘gas’ in the tank, Brammo doubled the range with its new technological development.

While the battery system is the same as the Empulse line, the new Enertia Plus will not source the Empulse’s water-cooled motor. Instead it retains the original model’s 72-volt DC motor, with top speed remaining 63 mph.

2011 Brammo Empulse
Utilizing the same 6 kWh battery system from the new Empulse 6.0 (above), the new Enertia Plus retains the same DC motor and its corresponding 63 mph top speed.
The second-generation Enertia will sport some modifications beyond the batteries, as a new triple clamp sharpens up the front end steering geometry. Handlebar positioning has moved back one inch and the turning radius has also improved, specifically to accommodate narrower European roads.

The latter change shows Brammo’s intentions of cracking the European market, with the standard Enertia having completed EU homologation. The Enertia Plus and all three versions of the Empulse are expected to soon follow suit. Bramscher confirmed the company’s European plans, saying bikes were already in Great Britain, awaiting final word to reach the sales floor. Following its U.S. strategy, Brammo will source Best Buy locations for international distribution along with more conventional dealerships.

Bramscher expects the new Enertia Plus will hit the sales floor in mid 2011. It will be available in four new colors: Aluminium Silver, Eclipsed Black, Peacekeeping Blue and True Blood Red. Optional accessories will include a centerstand and Givi side bags.

Rebates and Tax Incentives

Brammo Enertia Plus
The new Enertia Plus will be offered in four new colorways and retail for $8995, with Brammo offering a $2500 rebate to purchasers of the original Enertia.
The federal tax credit for an EV purchase remains 10% of the MSRP. State incentives can cover between 10-30% depending on location. Brammo has its own lucrative incentive, offering a $2500 loyalty rebate for former owners who purchase the new Enertia Plus.

“Obviously it’s not something you can do for every model, but we do want to reward those early adopters,” said Bramscher, when asked about the $2500 rebate.

The collection of purchasing incentives means Enertia Plus costs could dip below $5000. Brammo further sweetens the pot with a pre-order promotion. One rider from the first thousand pre-orders will get their Enertia Plus gratis. The free-bike drawing mirrors an indentical pre-order promotion for the new Empulse unit.

EICMA Milan Bike Show Debut

The Enertia Plus will make its public debut at the EICMA bike show in Milan on November 2. The new model will go on display beside the Empulse line. Brammo will then showcase its new designs at the Macau Grand Prix. The second location is not randomly chosen, as Brammo also prepares to enter the Asian market. Bramscher says the company already has bikes in Singapore and Hong Kong, and is currently scouting an office location in Beijing.

Brammo’s relationship with international electronics manufacturer Flextronics continues to ramp up toward the production phase. The company is still raising capital from its recent private stock offering, which will finance Brammo’s global push.

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Comments
PBJones -range v cycles  December 15, 2010 12:02 PM
more range is nice, but according to the brammo website the new battery pack is only good for 500 cycles, whereas the original enertia had 2000. not that great of a trade off, i think
Stan - Ticking time bomb  October 22, 2010 01:17 PM
Wikipedia puts it best about lithium-ion batteries;

"Li-ion batteries are not as durable as nickel metal hydride or nickel-cadmium designs and can be dangerous if mistreated. They may suffer thermal runaway and cell rupture if overheated or overcharged. In extreme cases, these effects may be described as explosive."
Gabe -Enviro Impact  October 22, 2010 12:02 PM
Research lithium-ion batteries, Stan. You will find the environmental impact is relatively small. You're thinking of nickel-metal-hydride, which are more destructive, but which manufacturers aren't really using any more.
Guy -Price point  October 21, 2010 04:56 AM
If they made the Empulse 10 at the Enertia price I'd be interested.
Stan -Enviroment  October 20, 2010 01:40 PM
I wonder what is the cost and impact on the enviroment in just manufacturing those batteries????

65Mph top end will get you killed on the highway by the way.