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Zero Motorcycles Ramps Up For Growth in 2011

Tuesday, January 25, 2011
The Zero DS features a 4KW battery thats good for about 40 miles of riding and recharges in approximately four hours.
Zero Motorcycles, the global leader in the electric motorcycle industry, has announced plans to open a new motorcycle manufacturing facility that will more than double the company’s current production capacity. Being built alongside Zero Motorcycles’ corporate headquarters in Santa Cruz County, it will provide Zero with a powerful competitive advantage in a fast paced industry. By keeping manufacturing and R&D working shoulder to shoulder, Zero’s strategy is to streamline the inclusion of their latest technology into production before the competition. Falling on the heels of Zero’s recently announced $1.84 million ‘next generation’ powertrain project, the new factory is another sign of the company’s continued growth and momentum. For motorcyclists the result will be more advanced motorcycles that they can actually own and for California this means more ‘green jobs’.

"With this exciting new expansion, we reconfirm our commitment to building the best electric motorcycles in the world as well as creating U.S. based manufacturing jobs”, said Steve Salyer, Vice President of Operations for Zero Motorcycles. "Quality Control at the highest levels means personally inspecting each bike as it comes off the assembly line. Moreover, in the spirit of continual improvement and innovation, we believe that having our manufacturing and engineering teams collaborating within the same space gives us both an operational and developmental competitive advantage."

The new facility will bring Zero’s total production space to 34,000 square feet and is supported by a redevelopment grant from the city of Scotts Valley. Rewarded for their innovative technology, Zero will utilize the space to meet an increase in consumer demand and to continue to develop their advanced powertrain technology. As the motorcycles come off the line they will be crated and shipped off to meet Zero’s growing global demand.

"Since the inception of Zero Motorcycles, Santa Cruz County has been our home. With many companies looking outside of the U.S. to develop and build their products, we are proud to say we are continuing our support of our local community," said Gene Banman, CEO of Zero Motorcycles. "At the same time, we are responding quickly to an increasing global demand for our motorcycles. This investment positions us ideally for further growth, innovation and development as we move into 2012 and beyond.

Renovations begin in early 2011 with the first production motorcycle expected to roll out by late February 2011. The company plans to add twenty-five employees by mid-2011.

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