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Dig the furniture, eh? John Stein at home in L.A. Before becoming a motorcycle historian, he was one of America’s top advertising creative directors. Like many niche authors, he was dismayed to realize that while he was writing, the publishing industry had collapsed. His response was to create his own publishing company called, appropriately, Gearhead Publishing. Although he was advised to print his book in China, he insisted on North American production.

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