EICMA (the International Motorcycle Exhibition) came to the Imola World Superbike
round in September to present its 2011 edition, underlining the presence of the Superbike World Championship as one of the highlights of this year’s bike show.
Next week, EICMA’s Pavilion 18 Stand G82 will house the impressive SBK Paddock Show, with its 500 square meters of entertainment, gadgets and grid-girls. The SBK area will be officially opened at 1200 on media day - Wednesday 9 November - by Paolo Flammini, CEO of Infront Motor Sports with a press conference. A look back at 2011 and looking forward to 2012 is the theme of conference, with mention made of the latest regulation changes for the category, the arrival of World Superbike in Moscow next year and the presentation of the new Championship identity, as well as the 25th anniversary of World Superbike, which will be celebrated next year.
The rest of the week will see a succession of events involving the protagonists of this year’s Superbike, Supersport and Superstock championships, with autograph sessions and talk-shows on the SBK Paddock Show stage. Newly-crowned WSB champion Carlos Checa
will be present, together with Marco Melandri
, Max Biaggi
, Jonathan Rea
, Leon Haslam
, Michel Fabrizio and Ayrton Badovini. Champion Chaz Davies represents World Supersport, together with his team-mate Luca Scassa, with other appearances scheduled from the two-times SBK champion Troy Corser, Sylvain Barrier, Lorenzo Zanetti, Jakub Smrz, Sylvain Guintoli, Ruben Xaus and Superstock 1000 Cup winner Davide Giugliano.
The Paddock Show will also contain the usual display of current World Superbike machines, accompanied by SBK video game consoles and a big-screen projecting videos of the best action of the 2011 championship and past races, as well as a stand where visitors can purchase official SBK merchandise.
EICMA opens to the public from Thursday 10 to Sunday 13 November.