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Suzuki Out of MotoGP Until 2014

Friday, November 18, 2011
Rizla Suzukis Alvaro Bautista is in positive spirits despite becoming ill and missing the last day of testing at Sepang.
Suzuki has officially announced it is backing out of the 2012 MotoGP season. Citing financial hardships as the reason, this is the first time since 1974 that Suzuki will not be lining up on the MotoGP grid. The squad has made a commitment to return in 2014, however, as it aims to develop a more competitive machine.

Suzuki Motor Corporation has decided to suspend temporarily its participation in FIM Road Racing Grand Prix MotoGP from 2012. 

This suspension is to cope with tough circumstances mainly caused by the prolonged recession in developed countries, a historical appreciation of Japanese Yen and repeated natural disasters.

Having an eye to returning to MotoGP in 2014, Suzuki will now focus on developing a competitive new racing machine for that class.

Suzuki will continue motocross racing activity and support of road racing activities using mass-produced motorcycles, by obtaining FIM homologation and co-operation with the supplier of its development racing kit parts.

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Comments
woodco100   November 22, 2011 02:57 AM
I started buying parts online just to avoid going in it got so bad. They are long gone. Every other OEM is represented in Orlando except Suzuki.
woodco100   November 22, 2011 02:54 AM
It was opposite in Orlando. For years there was a smaller Suzuki/Triumph dealer in town. Friendly folks who took care of customers. Then a MEGA dealership bought them out and opened 2 HUGE stores. The sales staff was so pushy it was hard to even look around. (or they ignored you completely if you were not ready to buy that day)
RENDELL   November 21, 2011 07:05 AM
@woodco100 I agree with you. I know a lot of GSXR riders in their 20's and they all want the new 2011 GSXR 750 or 600 but it's no longer within their reach due to banks tightening and limiting credit. I remember before '08 there weren't any left over GSXR's in dealerships at the end of the year - not anymore. The older riders you discussed have the savings or the high credit score to buy the baggers/sport touring bikes that appeal to riders of this age bracket. I think Suzuki biggest problem might be the styling. Bike purchases are emotional for most of us. It's hard to get passionate about some of the graphics and styling on their machines. Suzuki's staff is super cool and friendly if you're lucky enough to meet them at a Moto GP race. Suzuki is not snobby nor do they act like they don't have time to talk to you like some of the other companies do.
woodco100   November 20, 2011 04:37 AM
Heres an Idea, build motorcycles people actually want to buy. Triumph, Ducati. BMW, Victory, Kawasaki and yes even the Motor Company (Harley Davidson) are showing sales increases in these tough times. Lets all rush out and buy TU250s, M109s and B Kings! Amazing bikes no one wants. There is not even a Suzuki dealer in Orlando anymore. Ironically, they just held thier dealer meeting here! I do not wish them bad business. But the bottomline cruisers/baggers (HD, Victory, Kawasaki) and sport touring (BMW, Goldwing, Concours 1400) make up a large percentage of USA MC sales. Suzuki got nuttin to offer these high end buyers, where the real profit is. I hope they get it soon. Ride safe.