Paris Hilton, yes, that Paris Hilton will lend her name to a new racing effort in the 125cc Grand Prix
class. The famous-for-being-famous hotel heiress will see her brand grace the livery of the new SuperMartxe VIP by Paris Hilton team.
Paris Hilton brings the Paris Hilton brand to Grand Prix.
MotoGP.com reports the squad will compete in the 2011 season with Ricard Jove as technical director. Riders Sergio Gadea and Maverick Vinales will look to snare the final 125 title for Ms. Hilton and company.
Hilton and her SuperMartxe entourage are expected to make the team announcement Saturday, December 18th at the ME Hotel in Madrid, Spain. SuperMartxe VIP is a dance-party series with which Hilton is affiliated, and is based in the Spanish resort island of Ibiza. (We’d explain, but you must see for yourself at www.supermartxe.com
or in the YouTube video below. )
The team sponsorship is reminiscent of another Hollywood-bankrolled GP team. Actor Antonio Banderas funded a Moto2 team in 2010, with the now disbanded Jack&Jones by Antonio Banderas squad supporting American Kenny Noyes.