Nicky Hayden Hypermotard Hooligan Video
Monday, February 18, 2013
Nicky Hayden gets to show off his riding skills in the latest promotional video from Ducati. The 2006 MotoGP champ throws some endos, wheelies and smoky rear tires aboard the companies redesigned hooligan ride – the 2013 Hypermotard (MotoUSA will get a first-ride aboard later this month at the international press launch).
Ducati’s marketing strategy figures to lean heavy on its American connections hawking rides like the Hypermotard. Despite silly season shenanigans last year that had Hayden rumored to be on the move, and possibly out of MotoGP entirely, instead Nick the Quick is back in the factory Ducati GP saddle. In fact, Ducati has doubled down with Americans, inking Ben Spies up to the satellite Pramac squad.
Viewers of the Hayden Hypermotard video will take special note of the cameo appearance by Ruben Xaus. Ducatisti no doubt recall Mr. Xaus’ exploits on the original Hypermotard, one-handed with knee down, tire smoking and a thumbs up for the camera.
Enjoy the Hayden Hypermotard Hooligan Video courtesy of Ducati via YouTube.
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