The 2012 Zero X will be on display in the etnies Booth at all stops on the Lucas Oil Pro Motocross Championship series.
Zero Motorcycles, the global leader in the electric motorcycle industry, today announced it has developed a new partnership with action sports footwear and apparel company, etnies. Known widely as the technology pioneer behind today’s modern action sports footwear, etnies branded the 2012 Zero X with its logo package and the bike has been traveling with etnies on the Lucas Oil Pro Motocross Championship
circuit. The 2012 Zero X is featured in the etnies tent at all 12 races and used by the etnies team in and around the pits and track. The next race of the Championship is the High Point National in Mt. Morris, Penn., on June 9, 2012.
“This is an incredible partnership for Zero Motorcycles. etnies is forward thinking, innovative and their global conservation initiatives align with Zero’s. Our motorcycle will be traveling the entire 12-city Lucas Oil Pro Motocross Championship tour and will be showcased by etnies in their onsite booth. The Zero X will serve as a great pit bike and allow etnies team members to quickly get around trackside with no noise,” said Scot Harden, vice president of marketing, Zero Motorcycles.
The etnies 2012 Zero X will be displayed in the etnies Booth at all stops of the series for fans to see firsthand, along with the chance to purchase the etnies gear worn by etnies pros. When it’s not in the booth, the 2012 Zero X will be seen tearing across the track and pits, quickly transporting the etnies staff and team riders.
“etnies was immediately on board when Zero Motorcycles came to us about this partnership,” said Mike Regan, etnies global brand director. “As the official footwear sponsor of the Lucas Oil Pro Motocross Championship, etnies is dedicated to offering the best footwear to fans on-site as well as supporting our riders out on the track. The 2012 Zero X enables our team to get around the track faster than ever and in style.”
About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.
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Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com