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Brammo Announces Motorcycle Lease Program

Thursday, April 3, 2014
The Empulse chassis is more than up to the tasks of spirited slash and dash riding. We didnt feel the need to fiddle with the adjustable suspension  as its compliant without being soft.
Brammo now offers a lease program for the Empulse and Empulse R starting at $299 per month.
Brammo, Inc., is pleased to announce a low cost lease program for the Brammo Empulse and Empulse R starting at just $299 per month.

This pioneering lease program offers customers a low initial payment, no risk on resale value, and the convenience of returning a motorcycle without the hassle of reselling it personally.

From the outset, Brammo has designed and built premium products that are both reliable and durable. This approach has built customer confidence in Brammo products and that confidence is fully reflected in Brammo resale values.

Even so, some customers want the reassurance of a lease program, where Brammo assumes responsibility for the resale value of the motorcycle in three or even four years from now.

The new Brammo lease program, when combined with our 5-year battery warranty, offers customers complete certainty about the cost of Brammo ownership.

Craig Bramscher, Founder and CEO of Brammo said, “Today’s announcement once again demonstrates our absolute confidence in Brammo products. Customers can now ride a Brammo and know with confidence what that experience will cost over the next three or four years.” “We are very excited to be introducing this ground breaking lease program on behalf of our customers”. 

Brammo Lease Program

Rates shown for customers with exceptional credit approved by a participating lender. All amounts shown are estimates.

Brammo Model MSRP; Down Payment 13% of MSRP; Monthly payment for 36 months; Monthly payment for 48 months

Empulse R - $18995; $2469; $325; $299
Empulse  - $16995; $2209; $299; $269

Brammo Empulse Lease Program
Includes down payment with no security deposit. Excludes taxes, titles and fees. For well-qualified lessees. Open-end lease for Empulse and Empulse R, available to customers who qualify for the Approved Power Sports Leasing Preferred credit tier. Not all lessees will qualify. Higher lease rates apply for lessees with lower credit ratings. MSRP excludes destination, tax, license, title fees, registration, documentation fees, options, and insurance.

See your Authorized Brammo dealer for details.

Specifications – See the Brammo website for detailed product specifications. www.brammo.com.

About Brammo
Brammo Inc. is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the award winning Enertia and Empulse motorcycles. Brammo is the 2013 North America, FIM eRR World Cup Champion. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe, and Asia.

To learn more, visit www.Brammo.com.
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JSH   April 4, 2014 11:56 AM
Yes, electric vehicles are different than traditional gasoline bikes but 75% depreciation in 3 years is still staggering. However, since I buy used vehicles, I would love to by a 3 year old Brammo for $5K. I guess time will tell.
philthy_utah   April 4, 2014 11:05 AM
JSH, people need to realize comparisons of e-bikes to traditional vehicles are mostly not valid ("it ONLY has a 100 mile range?"). This is fairly cutting edge technology where each year some pretty big steps in performance are made compared to traditional bikes. Thus, resale value falls off pretty fast. I have a 2011 Zero that when new was $8000 and I can't get it sold for $3000. The same bike 2 years later has double the range. Kudos to Brammo for realizing this and softening the blow for buyers. As an aside, the Feds still haven't re-enacted the (substantial) tax credit that was formerly a huge perk in buying e-vehicles a couple years ago which is undoubtedly killing sales.
JSH   April 4, 2014 07:37 AM
So Brammo thinks the residual value of an Empulse R is $5000 after 3 years and $2000 after 4 years. That is a shocking level of depreciation.