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LeoVince and M1 Team up for Big Kahuna

Thursday, March 29, 2012
Leo Vince Exhaust   Electronics
M1 PowerSports and long-time supporter LeoVince have reached an agreement naming the prestigious aftermarket performance part manufacturer as the Official Exhaust and Electronics Supplier of the 2012 Triumph Big Kahuna Triple Crown, three events on the 2012 AMA Pro Road Racing schedule. The first round of the Triumph Big Kahuna Triple Crown, the Triumph Big Kahuna Atlanta, kicks off April 20-22, 2012 at Braselton, Ga.'s Road Atlanta.

Although LeoVince is well known for being on the cutting edge of motorcycle component technology, their latest endeavors into the social media realm bring them to breakthrough areas of fan interaction and engagement. Beginning at the Triumph Big Kahuna Atlanta, fans will have access to LeoVince/M1 PowerSports Photo Kiosks located at select locations around the venue, allowing them to take photos with friends or superstar riders and upload them directly to Facebook, Twitter or have the photos sent to an email address. Mobile and tablet apps are in development as well, and are expected to be available in advance of the Triumph Big Kahuna Atlanta. For those fans that are not socially inclined, LeoVince is also sponsoring the Big Kahuna t-shirt cannon, which will be firing off top notch M1 PowerSports event shirts and other merchandise all weekend long.

"Every time I talk to Tim and the LeoVince crew I get excited and I'm so glad we're working together again in 2012," said Cameron Gray, CEO of M1 PowerSports. "The unique, innovative ideas that they come up are the kind of thing that will keep this industry moving forward. This is going to be the best year of motorcycle road racing entertainment that this country has seen in decades and our friends at LeoVince will be helping us deliver the action that the fans deserve all year long."

LeoVince will also be a preferred vendor for M1 PowerSports event tickets and merchandise, and fans will be able to place orders directly from LeoVince's website. In an effort to embrace the motorcycle community and build SEO for all involved, LeoVince has successfully undertaken the overwhelming task of gathering a complete list of the major players in motorcycle racing, with their sites displayed within the familiar context of www.leovinceusa.com.  

"I am very happy we are once again partnering with M1 PowerSports to make LeoVince the Official Exhaust of the Big Kahuna Triple Crown," said Tim Calhoun, Executive Vice President of LeoVince USA. "This is an important partnership for us working with Cameron and I-San. They always deliver tremendous ROI to us and bring real excitement back to the fans who attend the Big Kahuna events. Their mindset of 'Come for the Party, Stay for the Race' delivers and I can't wait to see who will walk away with the first ever Big Kahuna Triple Crown championship!"

Tickets for the Triumph Big Kahuna Atlanta begin at just $20 and that event is just the first of three M1 PowerSports-promoted events on the 2012 AMA Pro Road Racing calendar which make up the 2012 Triumph Big Kahuna Triple Crown. Get ready for Atlanta's biggest entertainment experience in years and grab your tickets now at the M1 PowerSports Big Kahuna Atlanta event page, located at www.m1powersports.com/big-kahuna-atlanta/. For tickets and information about the Big Kahuna Miami, scheduled for September 21 - 23, 2012 at Homestead-Miami Speedway in Homestead, Fla., visit www.m1powersports.com/big-kahuna-miami/. For tickets and information about the Big Kahuna New Orleans, scheduled for October 5 - 7, 2012 as the first professional motorsports event at NOLA Motorsports Park in New Orleans, La., visit www.m1powersports.com/big-kahuna-new-orleans/.

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