Photo 97 of 283
Benzina is another upstart UK magazine. The bikes featured in Benzina are of Italian origin, like the slow-food movement. Magazines like Sideburn, Benzina, and (soon) Iron & Air, are all about slowing down, too. Their publishers are not trying to compete with the Internet; rather, they're trying to turn print's disadvantages into advantages. Strategically, that makes great sense.