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Photo 97 of 284
Benzina is another upstart UK magazine. The bikes featured in Benzina are of Italian origin, like the slow-food movement. Magazines like Sideburn, Benzina, and (soon) Iron & Air, are all about slowing down, too. Their publishers are not trying to compete with the Internet; rather, they're trying to turn print's disadvantages into advantages. Strategically, that makes great sense.

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