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BMW Out of WorldSBK after 2013 Season

Wednesday, July 24, 2013
2013 BMW Motorrad GoldBet SBK Team riders Chaz Davies  left  and Marco Melandri  right .
BMW Motorrad will leave the FIM Superbike World Championship at the end of the 2013 season.
BMW Motorrad is continuing its long-term strategic realignment of the brand. This strategy also affects BMW Motorrad Motorsport’s activities, which as a next step will also be restructured.

At the end of the 2013 season, BMW Motorrad Motorsport will terminate its factory involvement in the FIM Superbike World Championship. The main focus and some of the resources of BMW Motorrad’s commitment to sport will switch to other motorsport activities like the successful international customer sports programme from 2014 on.

“BMW Motorrad Motorsport will end its involvement in the World Superbike Championship after this season”, explained Stephan Schaller, General Director BMW Motorrad. “This is consistent with the strategic realignment of our brand. BMW Motorrad will now focus on the further expansion of the very successful product portfolio over 500 cc, the expansion of product segments under 500 cc, e-mobility and the development of market potential in emerging economies like Brazil and Asia. Only those who act consistently today are well prepared for the challenges of tomorrow. BMW Motorrad will remain involved in motorsport and in doing so we will focus on the international customer sport in all its facets. I want to thank everybody who has supported us on this long and successful journey.”

“The team is a very professional and motivated group of people and I am sure they will continue to do everything to end the season on a high note”, commented Andrea Buzzoni, General Manager BMW Motorrad WSBK. “Twenty thirteen is a good year, the atmosphere within the team is great and also our riders, Marco Melandri and Chaz Davies, are doing an excellent job. We are satisfied with the current results and, of course, we will keep working hard. Therefore I am convinced we can celebrate more successes with Marco and Chaz as the season goes on. I am sorry about the decision, but I understand the strategic decision making of the company. I want to thank all the people who are involved in this project.”

BMW Motorrad Motorsport has run a successful worldwide customer sport programme for several years. From the beginning, customer teams and riders have celebrated numerous victories and titles in international and national championships with the BMW S1000RR. From the start of this season, some of them have also fielded the brand new DDC equipped BMW HP4, and celebrated several race wins. Details of the increased future commitment in customer sport will be announced in due course.

BMW Motorrad Motorsport entered the FIM Superbike World Championship in 2009. After a learning phase, it has established itself of a winning team in this highly contested series. To date, the German manufacturer has celebrated 11 race wins and a total of 33 podium finishes with the race version of the BMW S1000RR. The most successful season so far was 2012, when BMW finished runner-up in the manufacturers’ classification and fought for both the manufacturers’ and the riders’ titles until the very last race.
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Comments
talonz   July 30, 2013 11:31 AM
Lame....whats the point of having the most powerful and advanced litrebike in the world if you dont race it??
AnthonyD   July 26, 2013 01:38 PM
They*
AnthonyD   July 26, 2013 01:38 PM
The writing is on the wall. There is bigger money in the BEM's. There are going to sell 10s of thousands of units in Asia, India and Brazil. The motorcycles we like to ride in the US and Euro are not the ones they see paying the bills in the future. I wouldn't be surprised if the S1000rr was at the end of its product life cycle either.
Rucuss54   July 25, 2013 12:37 PM
Didn't BMW have the highest WSBK budget($20-$25mil) I don't think BMW would do MotoGP better, faster & cheaper than the Japanese and Italians. They quit F1 and now WSBK, I wouldn't be surprised if they cancelled the S1000rr and went back to building geezer bikes.
dhumale   July 24, 2013 11:24 PM
True @ Dnpan. I have been following British super bikes races lately and I believe its one of the most competitive racing series I have ever followed. The grids for all the classes are full not to mention the grand stands are packed with spectators for every race. http://www.youtube.com/watch?v=J94PF43oEps Drona need to learn from them !!
BuffetJr   July 24, 2013 04:55 PM
Racing makes complete sense when the return on investment is the maximum possible, or even close to it. Sometimes you have to admit that it just isn't worth it. Now, when your entire business is built on helping people to waste time and money, then you've got a real problem by idolizing it in a period of global recession and class warfare. You need to find investors and consumers both who see racing as a religion not just "R&D". And even then you just sell to them. You don't race your own products yourself. Unless both your investors AND your consumers are ultra-wealthy, and racing is both what got them there and is keeping them there. Like Porsche and Ferrari. BMW is not quite in that league, and the HP4 is about as fast and technologically-advanced as any production motorcycle really needs to be. The only real racing challenge for BMW that even begins to make sense is MotoGP. Where BMW can do it better, faster, & cheaper than the Japanese and Italians.
DanPan   July 24, 2013 09:45 AM
The racing sport is dying..... Too expensif...

Like the Lemans & Rolex series, mixting different categories of vehicule, DORMA should get rid of the CRT, and put MotoGP and WSBK altogether and let them race.

At the end, they would have 30-40 motorcycle, and each categories having their trophy for the win.

Moto 2 race are more intertaning with 30 something bike.....

And at the same time, get rid of moto 2, and just run WSS, and bring in a NINJA 300 series CUP..........