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India's Hero to Sponsor EBR SuperBike 2013

Monday, January 28, 2013
Geoff May.
Geoff May returns with Erik Buell Racing for American SuperBike in 2013 and India's Hero MotoCorp remains the title sponsor for the EBR effort.
EBR (Erik Buell Racing) announced today the awaited news on sponsorship for the 2013 AMA Pro Racing season.

“We are very happy to announce that Hero MotoCorp will be returning as the title sponsor for the Team Hero EBR 1190RS in the 2013 AMA Pro Racing American Superbike series", said Erik Buell. "This year the Team Hero entry will be for the #99 with Geoff May riding. Geoff will have Mike Fitzgerald as crew chief, with last year's crew of Ryan Kelly and Grant Singley. Expect to see several Hero technicians working with the team while sharpening their expertise for future racing in India.”

The AMSOIL/Hero team will return also for 2013, this year on the exciting entry of Aaron Yates riding the #20 EBR 1190RS. Aaron's core team will include the proven AMA Superbike experience of Evan Steel as crew chief, joined by Phil Allison and Willie Vass, who have years of AMA Superbike experience with Evan. "Joining EBR to help put American motorcycle in the front of AMA Superbike is a dream job for Phil, Willie and myself" said Evan, "We have been passionate about sport bikes and racing for a long time, but what EBR has done is really special, and something we truly respect. Aaron is such a talented rider and a friend as well, so this is going to be a great year."

According to Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd, “We are delighted with our participation in the AMA Superbike Championships. This is our second consecutive year at these races and we are excited with the progress that our teams have made. Our partnership with Erik at AMA Pro Racing is a natural extension of our technology alliance with EBR. Personally, I am happy to see brand Hero make its mark with EBR 1190RS on this competitive platform.”

The core teams will also add Robbie Jensen for suspension work, and Mike Kirkpatrick for transportation and logistics. Michael Tjon, who has been at the track with EBR since the first outing, will be focusing on powertrain development as the lead on this work in East Troy. " I do love racing and the track excitement, but after the last two and a half years doing that, it is to get off the road for a while so I can focus on the technical part that I love best", said Michael, "We ran all last year with stock engines, and we need to push further this season."

Managing both teams will be Rick Kress, who will be returning to his home state of Wisconsin much of the year, although keeping his residence in Alabama. "I have had a really rewarding career as a crew chief in AMA Superbike for many years", said Rick "but I have been wanting to step up to manage more, and this team is just the right fit for me."

"We have been very happy with our sponsorship of Geoff May, and are delighted to have Aaron Yates on board this year", said Jeremy Meyers, Race Program Manager, AMSOIL, "EBR has been a great partner for us in racing and product development, especially as the new EBR products get closer to volume production. Erik has aligned himself with super riders and sponsors like Hero MotoCorp, and I believe our value with both Aaron and Geoff will be great this season."

Erik also added, "We at EBR truly enjoy competing in the AMA Pro Racing American Superbike series, and I want to take the time to thank all the other teams, sponsors and of course, the fans who come to the track and follow on TV. We have a spectacularly competitive show that spectators love, so tell your friends to come and see a race. They will walk away amazed at the incredible talent we have here in America."

Hero MotoCorp is the world’s largest motorcycle manufacturer in terms of unit volumes by a single company in a calendar year. Hero sold over six million motorcycles and scooters in the calendar year 2012.
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Comments
m1lookalike   January 29, 2013 01:53 PM
To AnthonyD, Young was definitely a better option, but he was spoiled by his time on the best Suzuki in the class and wasn't really going to give an upstarting team a fair chance. I got the feeling last year that Young believed he was a better rider than the level of bike he was riding. He lost confidence in his team that's why he was shown the door. He's not going to settle, he's waiting for an immediate upgrade.
Gray22   January 29, 2013 10:13 AM
Just read that Dustin Dominguez and Corey West are going to be on 1190rs EBRs racing for RSRacraft this season. So I'm excited about that. If they can get the bikes dialed in those guys are going to be fast, possibly out pacing the Hero EBR team.
Gray22   January 29, 2013 09:22 AM
I felt Eslick was EBR's best chance to put the 1190rs on top of the podium. I am a big EBR fan and I'm worried I will to have to wait for the 2014 season for EBR to get a race fictory. Geoff May is good but I just don't know if he will be able to get in front of Hayes and Young. Hopefully I will be surprised. Yates is not going to be on pace at all. EBR needed a young hungry rider like they had in Eslick.
AnthonyD   January 29, 2013 06:15 AM
Anyone think Yates will be on the pace? They had a better option with Young.
raj_pol   January 29, 2013 05:21 AM
Hero MotoCorp (known previously as Hero-Honda)is trying to cement it's brand after it's split with Honda. The Indian market is an extremely competitive one albeit with far smaller displacement motorcycles than in the US or Europe.
Hero is trying to create it's own space in the 150cc (yes I know, I said small displacement :)) and 250cc bike segments as they are the most profitable and where they face challenges from Yamaha, Honda and Bajaj.
WilCon   January 28, 2013 11:08 AM
Holy cow Aaron Yates! That is awesome! What a two rider combo, was disappointed when Eslick left but now really stoked.