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DC $10,000 Challenge for Supercross 2014

Friday, January 10, 2014
Feld Motor Sports® announced today that DC Shoes, the official and exclusive footwear and title sponsor of the DC Shoes Defy Convention Last Chance Qualifier Race, will post a $10,000 bonus at each Monster Energy AMA Supercross, an FIM World Championship, this season.



Entering their fourth year as a Monster Energy Supercross sponsor, DC Shoes will pay any rider – in both the 250SX or 450SX Class -- $10,000 if they win the DC Shoes Defy Convention Last Chance Qualifier Race as well as the Main Event.

“At DC, we recognize that the path to the podium isn’t always the straightest and the sweetest victories are often the ones that are hardest to achieve,” said Jeff Taylor, Senior Vice President of Global Brand and Marketing, DC Shoes. “Monster Energy Supercross already provides a tremendous fan experience and the DC Defy Convention LCQ Challenge will give race fans even more to root for.”

Some of the sport’s greatest names, including Jeff Emig, Jeremy McGrath and Ricky Carmichael have been a part of DC Shoes’ elite motocross team. Fans can visit their interactive display in the Monster Energy Party in the Pits during all season long as they pay tribute to their roots in the sport.

For the first-time ever, the entire Monster Energy Supercross season will air live on FOX Sports. FOX Sports 1 will air 13 races live and FOX Sports 2 will air four races live, in addition to every race re-airing on FOX Sports 2. The live Monster Energy Supercross programming on FOX Sports 1 and FOX Sports 2 also includes live coverage on the authenticated FOX Sports Go app.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com, the official website of Monster Energy Supercross. To follow Monster Energy Supercross on Facebook, Twitter and Instagram, log on to www.facebook.com/supercrossLive www.Twitter.com/supercrosslive and www.instagram.com/supercrosslive. Subscribe to our YouTube Channel at www.youtube.com.SupercrossLive. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305.

About DC:
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s, and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.

For more information on DC check out http://www.dcshoes.com and as well as on DC’s Facebook and Twitter pages. (http://www.facebook.com/DC.Shoes and http://twitter.com/dcshoes.)  

About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports productions include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross and Nuclear Cowboyz®. Feld Motor Sports is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.


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