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AMA Pro & DMG Ink Deal with MX Sports

Friday, January 3, 2014
MX Sports Pro Racing, producers of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, announced today a multi-year contract renewal with AMA Pro Racing and the Daytona Motorsports Group (DMG).



Under the terms of the previous agreement with DMG, MX Sports Pro Racing-through its partnership with Alli Sports, a division of the NBC Sports Group-managed the production, commercial and promotional rights to the Lucas Oil Pro Motocross Championship. Upon renewal, series management will remain the same as the last five years, ensuring the continued growth the series has enjoyed the past five years. MX Sports Pro Racing and its promoter and television partners will continue to build the series through its ever-increasing television package, premier sponsorship opportunities, and an overall enhanced experience for the fans.

"For the past five years, AMA Pro Racing has worked and been associated with MX Sports Pro Racing, and has been impressed by their professionalism and skill in significantly elevating the sport of professional motocross racing," said David Atlas, Managing Board Member of AMA Pro Racing. "In electing to renew and extend the contract between MX Sports Pro Racing and the Daytona Motorsports Group, we have come to admire the very effective and growing professional motocross strength and impact which MX Sports Pro Racing has achieved with their key constituents, the athletes, teams, the National Promoters Group, Alli Sports and Lucas Oil Products."

Atlas added, "It was a logical decision for us to continue with enthusiasm the sanctioning of MX Sports Pro Racing and our important business association with them."

"We are very proud of all of the event organizers of the National Promoters Group for their continued hard work and dedication to the sport of motocross," said Davey Coombs, President of MX Sports Pro Racing. "Having the opportunity to continue working alongside not only Alli Sports, but also AMA Pro Racing and the Daytona Motorsports Group, will only help grow our sport even more."

The 2014 Lucas Oil Pro Motocross Championship will kick off Saturday, May 24 in San Bernardino, Calif. with the return of the Glen Helen National.

For additional information on the series, please visit promotocross.com and follow us on Facebook, Twitter and Instagram for exclusive content and additional information on the latest Lucas Oil Pro Motocross Championship news.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious professional motocross series - the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road power sport event production and management, its mission is to showcase the sport of professional motocross competition at premiere venues throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators and viewers. Visit www.mxsportsproracing.com.

AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at www.amaproracing.com.

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the Pro Motocross Championship." Visit www.LucasOil.com.


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