Celebrating its 36th production year, Big Red claims an astounding 640,000 unit sales of the name sake model since its 1975 model year debut.

Essentially a class of its own in the luxury touring market, this year The Wing faces off against a formidable challenger in the Inline-Six powered BMW K1600GT.

Road performance upgrades are limited to new suspension settings at both the 45mm fork and single rear shock. The suspension tweaks are promised to “yield added compliance for a better ride and more comfort.”

Straight angles and lines replace the predecessor’s curvier contours, particularly noticeable in the fairing and saddlebags.

A cursory glance seems to reveal the same old Wing. Closer examination side by side with the previous year’s model and styling revisions are apparent.

The new fairing shape isn’t all about looks, with Honda touting improved wind protection to the rider’s legs and lower body.

The saddlebags also feature practical improvements with their new form, with an extra seven liters of storage space claimed.

2012 Honda Gold Wing

Profile of the new 2012 Honda Gold Wing.

A subtle refresh of the instrumentation give the Gold Wing a more modern look.

A brighter screen displays information from the latest version of the Honda Satellite Linked Navigation System.

The new Nav is complemented by an updated audio system, featuring SRS CS Auto surround-sound and MP3/iPod connectivity

Honda Satellite Linked Navigation System.

The new bags team with the standard trunk and fairing pockets for 'well over 150 liters' of storage.

The airbag returns as an optional feature on the Gold Wing.

Electric Reverse system remains a standard feature on the 2012 Gold Wing.